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Do You Blog for Your Peers or Your Customers?

By Eric Silva | Follow him on Twitter

I’ve noticed a few things during my short blogging stint. This one main thing is super critical to your success as a blogger or content producer.

Are you pushing out amazing content but still not getting any traction?

Over a year ago I wasn’t getting anywhere with my blog. I know crazy talk, right?  Until I heard a phrase that changed my whole perspective.

It made me stop this exact blog all together and think about some things for over 8 months. Maybe too long but I was so unsure at the time.

Watch the video below, it might be the reason you aren’t going anywhere with your blog either.


People mentioned:

Just keep in mind that your goal for blogging isn’t to look cool for your peers. It’s about creating great content for your customers and potential customers.

People get caught up in showing off their skill set and knowledge without really thinking about it.

Oh and I went back to the dry cleaner and the sign was gone. I asked “what happened to your blog?”.  She said “it wasn’t bringing us any customers and it’s wasting our time”.

What’s your thoughts on this?

Let me know in the comments below and tweet it out too!

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20

3 Steps to Creating the Disney Experience

By Eric Silva | Follow him on Twitter

Disney mastered the idea of Social Commerce long before the Internet or even the VCR. From the very beginning Walt Disney set out to connect with people on a personal level and this ability continues to drive their success today.

If you want to create an experience like Disney you need to follow 3 steps: learn about your customers, work on the small details and constantly improve the experience.

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16

3 Simple Reasons Brands Kick-Ass

By Eric Silva | Follow him on Twitter

You’ve heard the word brands or branding come up in a lot of business speak. What’s that have to do with ME you ask. I mean you’re just a solo-entrepreneur or a small business owner, branding is for the big boys… Right? Not anymore people, thanks to the internet which gives us an expanded reach. Brands are crazy important and here’s why:
The 3 Reasons to Brand

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18

How One Starbucks Gained My Loyalty Forever

By Eric Silva | Follow him on Twitter

Earlier this morning I did my usual routine, grabbed a book before I left the house and went to Starbucks. Got there by 6:15am and saw the same ‘ol loyal Starbuckers like myself. Usually there’s no line what so ever but not this time. There were five people waiting in line which made me roll my eyes because I wanted to start reading my damn book (which was content rules)!

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16

Discover Where J.K. Rowling Got Her Mind Juices Flowing

By Eric Silva | Follow him on Twitter

It’s hard to be creative at times, especially when we’re all so damn busy. How do the 9-5ers do it after coming home from a long day at Corporate America, getting those creative juices flowing has to be rough. I know first hand how rough it actually is, getting home to work on your side projects can be draining. Then, why do some people seem to have creativity on lock down?

Although there are many ways to inspire creativity, a major one is finding WHERE (not when) you’re most creative.

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